In today’s fast-paced world, it is rare to find moments of pure joy and relaxation. However, with the rise of social media platforms like Coub, it has become easier to discover uplifting and joyful content. Brands are also tapping into this trend by creating engaging and entertaining content that speaks directly to their target audience. This is where “Joy Organics” comes into play – a brand that has successfully captured the attention of Coub users with its unique approach to marketing.
What is Joy Organics?
Joy Organics is a Colorado-based company that specializes in creating high-quality CBD products for people seeking natural solutions for their health and wellness needs. The brand’s mission is simple yet powerful: spread joy through their organic products while providing exceptional customer service. What sets Joy Organics apart from other CBD companies is its commitment to transparency, purity, and quality when it comes to sourcing its ingredients.
Coub, a video-sharing platform similar to Vine or TikTok but with longer videos, has quickly gained popularity among internet users worldwide since its launch in 2012. It allows users to create short looping videos (called coubs) that can be shared across social media platforms or embedded on websites. With over 150 million monthly lets run how much coffee active users as of 2021, Coub serves as an excellent opportunity for brands like Joy Organics wanting to reach out and engage with a diverse audience.
Rather than being just another corporate entity selling products through traditional marketing techniques, Joy Organics takes a unique approach by creating joyful content specifically tailored for the platform they are using – in this case, coubs.
By teaming up with creators on Coub who align with their brand values of spreading joy and positivity through humor or beautiful scenery shots coupled with music or sounds, Joy Organics’ message comes across as authentic and relatable. The brand’s creative coubs are not focused on directly selling their products but rather providing an experience that elicits a positive emotional response from viewers.
Joy Organics’ content on Coub has been successful in creating a buzz around the brand. With over 300K followers on Coub, Joy Organics’ videos have garnered more than 7 million views in just a few months since they joined the platform. This massive reach for their videos means more people have viewed and understood their message – to spread joy through organic products.
Joy Organics has shown that with a unique approach to marketing and embracing new platforms like Coub, brands can create meaningful connections with potential customers while also spreading joy and positivity online. By tapping into the power of storytelling and experiential marketing, Joy Organics has successfully created joyful loops that promote its brand values while indirectly showcasing its products. In today’s highly competitive market, such innovative methods are crucial to standing out from the crowd, gaining customer trust, and building long-term relationships with them.
